How AIR should NOT be used

Just checked out the Shu player. It`s an application that packages your AIR application as a standalone application and extends it`s functionality a bit.
This might sound intriguing first but it really only shows how people are not getting the advatages of AIR. Why is this a bad solution?

In the end this is nothing more then the good old projector tools and I think if you want something like this there is nothing better than Zinc 3.0.

That said I kind of understand the motivation behind this tool. On the first glance it adds some of the most missing features to AIR mainly being able to run native programs.
But as it at the same time destroys the real power of AIR this is a no go for me. Keeping thumbs crossed that AIR 2.0 soves this by adding those features.